Presenting "CROWN", the captivating creative campaign by our featured Artist, Wendy "MoMa" Michel. This exceptional project emerges from the profound journey of self-exploration, creative expression, and storytelling, which lies at the core of our transformative three-step creative wellness process.

“CROWN” explores the subconscious mind through various mediums, featuring childlike illustrations, interactive experiences, and storytelling that represents the joy and triumph that sits in parallel to the trials and tribulations while on the journey to healing.

The Journey to CROWN

OCTOBER 2016

In 2016 CROWN came to life through pen and ink, a creation in monochrome. The image of it, meticulously illustrated, exuded a sense of regality, grace, curiosity, depth and sadness.

NOVEMBER 2016

Soon after, it was reimagined as a graphic illustration. The sharp lines and bold shapes gave it a striking and contemporary feel. The image was full of life and energy, capturing the essence of CROWN in a fresh and dynamic way.

DECEMBER 2016

CROWN continued to evolve, becoming a series of paintings on small plywood panels. Each brushstroke added depth and texture to the image, bringing it to life in vivid color. It was during this creative exploration that something interesting happened.

Within 30 days, MoMa noticed a significant decrease in her anxiety and depression, a testament to the transformative power of art.

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ART

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MAP • ART • SHARE •

60 days into her creative exploration, MoMa was approached by Brendan Boyd to showcase her work at an exhibition in Boston, MA. Drawing from her background in street art, MoMa wanted to create an experience that was accessible, vulnerable, and transparent about her mental health journey.

MoMa asked herself a series of questions:

  • How can everyone have access to this work?

  • How can everyone afford this work?

  • How many different ways can my story be told?

  • How can my mental health be discussed in an engaging way?

These questions became the foundation for her approach to accessibility and inclusivity.

FEBRUARY 2017

MoMa used a range of guerilla marketing strategies, including shirts, prints, hats, stickers, and fliers to share her story. In addition, she created hand-drawn coloring sketchbooks for guests to hold space for introspection.

PLEASE TOUCH THE ART

MoMa also incorporated wall projections, an interactive element that allowed her guests to touch and engage with CROWN.

This element created a safe space for participants to ask questions while reflecting on their experience confronting a complex piece of art.

APRIL - MAY 2017

By her fourth exhibit, MoMa noticed significant shifts in her internal dialogue and thought patterns. She started using color to express her newfound sense of freedom and enlightenment, a stark contrast to the negative, monochromatic space that marked the beginning of her introspection.

Things were getting clearer, both mentally and emotionally. “Visualized mediation” become the foundation for her approach to confronting her trauma in a creative and cathartic way.

SUMMER 2017 - SUMMER 2019

Two years into creating CROWN, MoMa expanded her findings by hosting immersive and transformative experiences through installation showcases across the nation.

These installations deepened her newfound appreciation for social science and art therapy. They served as the foundation for her research in Creative Wellness.

WINTER 2019 - FALL 2021

MoMa's creative exploration coincided with another challenging period in her life. Over the next two years she experienced what she calls "LIMBO" – a state of in-between, an unlimited exploration of her subconscious.

Despite the challenges she faced, she continued to use her art as a form of therapy and healing. Throughout this period, MoMa skillfully crafted collages and audiovisual compositions, meticulously documenting her journey and opening up her interest in neuroscience. Once again CROWN was used to explore the most unstable moments in her life.

FALL 2021 - JULY 2023

Finding her way back to color, while balancing the ebb and flows of the healing process, MoMa, a self proclaimed NeuroArtist, has spent the last three years exploring CROWN through textile/fashion apparel design, in addition to her collages and audio visuals.

She has now returned to her home at Artists For Humanity as the place to launch her first solo show documenting her seven-year journey to and through CROWN.